Getting Started with a Basic website!

So... were do you start?

You need to identify the right Software Stack.   A Software Stack is a set of programs or apps that talk to each other to form an environment commonly known as a website. Most websites have different components to them. These components differ but can include hosting, domain name, professional email, website builder, and a CRM [customer relationship management]. The software and apps I recommend below interact seamlessly for a better customer experience. They are also user-friendly and easy to set up.

Begin with a good domain name.  There are many places to get a domain name - I recommend GoDaddy because it is the most popular platform, and it's easy to get a domain name over there. Once you have your domain name, you can add a professional email. The domain name you choose should be memorable and be no more than three words. 

Get hosting that is going to work.  Here's the deal, I recommend GoDaddy for domains and professional email, BUT I don't recommend it for hosting. The most popular hosting platform today is WordPress. GoDaddy is unreliable for hosting because you're on a shared server. I've experienced multiple downtimes and have switched to WP Engine. This is a much more reliable platform, and the performance and maintenance are extraordinary. 

Get the website/landing page builder.  There are a ton of website builders out there! Some are good, and others are complete trash! I've been building websites for about a decade, and OptimzePress is your solution. And here's the truth, you don't need a full-blown website. You need a landing page to attract customers to monetize your product or service. 

Get the CRM to track your contacts.   CRM = [Customer Relationship Management]. Why do you need a CRM? A website or landing page is nothing if you don't collect customer information. Having a simple contact form or phone number won't do. You have to provide value to your potential customers and ask for their contact information. Once you have collected that automatically through the site with a CRM, you can follow up with them!  I am also a Keap Certified Partner and have collaborated with Loral Langemeier to help you set this up! 

 I spend over $70,000 a month on marketing AND Steve is a part of that team. If you can hire him, do so, he’s one of the greats. He will be a part of my team until I walk off this earth serving our communities. 

I’ve worked on a ton of projects with Steve over the years & I've come to develop a genuine respect and admiration for his creativity, fearlessness & work ethic. Steve is a creative genius. His mind works in a different way. He sees things other people don't see. He looks for things other people overlook...

Digital marketing is an integral part of business today, and Steve is the best I have found in that space. He is a tremendous asset to any team when you add to that the ability to manage rooms from the speakers to the hotels. I endorse Steve with the highest of confidence that anyone who works with him will be not only satisfied but blown away by the amount of energy, thoroughness to the craft, and professionalism Steve brings to the table.

When it comes to online media, there's simply nothing Steve can't do. Just a jack of all trades! Video, photos, web design, Powerpoint presentations, audio, webinars – Steve is just a master at all of these domains & if he doesn't know how to do something, he'll figure it out and make it as simple as possible for everyone else. He's fast, accurate & forward-thinking. It's been a pleasure working with Steve at Live Out Loud [Now Integrated Wealth Systems]; I'd recommend him for your company any day of the week.

The Six Simple Steps to get your product or service online.